How to Grow Your Podcast / Newsletter / Blog / YouTube / Twitter (Twitter thread)

Growth-marketing operator Julian Shapiro — who has worked with hundreds of startups — distills what he has learned about audience growth for creators into a single Twitter thread. He walks through the changing growth-marketing playbook from roughly 2015 to the early 2020s and lays out tactics that translate across podcasts, newsletters, blogs, YouTube channels, and Twitter accounts: positioning, hooks, distribution channels, retention loops, and the often-overlooked work that determines whether content actually compounds into an audience.