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Business EN · C1 Why C1? Design argument uses abstract comparisons, specialized concepts, and concise but sophisticated reasoning. 8 min read

The Brand Age

By Paul Graham ·paulgraham.com

Uses the post-1970s transformation of Swiss mechanical watches from precision instruments into luxury status symbols to argue we now live in a ‘brand age,’ where technology has erased substantive product differences and branding has become opposed to good design; the lesson is to follow real problems rather than work on brand.

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