Why Facts Don't Change Our Minds

Argues that humans value belonging at least as much as truth, so 'factually false but socially accurate' beliefs persist because they secure tribal acceptance; persuading someone to change their mind is really persuading them to change their tribe, which only works through friendship, shared meals, and proximity. Introduces 'Clear's Law of Recurrence' — that ideas grow more believable the more they're repeated, even in criticism — and recommends championing good ideas rather than attacking bad ones, acting like a curious scout rather than a soldier, and being kind first, right later.